Overview

The Campaign Manager combines messaging capabilities with bulk automation. You can create campaigns using stand-alone templates or even associate pre-designed apps, designed in the Converse Apps.

As an administrator, you can launch and manage Converse Apps through the Campaign Manager.

The SMS-Magic Converse Campaign Manager allows you to create multiple types of campaigns that are relevant to your business and helps to solve this critical need. Some of the campaigns you can build include:

Drip or Nurture Campaigns
Drip or nurture campaigns are used for a variety of reasons:

• To educate or nurture your prospects and customers.
• Learn more about them through a series of questions and content.
• Simplify a complex process by automating it through messaging.

Multi-Touch Campaigns
You can easily configure the Multi-touch campaigns. This is similar to a drip campaign and uses keyword automation to trigger messages. The business user can define the automation template in Converse App which can be used by an admin to make it work with process builder and workflows.

Surveys
Surveys help to deepen your customer relationships with an enriched relevance. You can conduct a survey of your audience to find out what they want to know, then share the exact information through a series of messages. There are two ways in which you can create an SMS Survey using SMS-Magic Converse:

• Leverage the Converse Apps module to design the complete survey. Converse App helps you create automation templates and define message flows. Once done, you can integrate them with process builders to create message triggers and run the survey campaigns. You can define templates and message responses based on your business requirements.
• You can also create a simple message campaign with two message flows. Send out a survey participation request, upon receiving the expected response attach the survey link in the message response template.

Event-based Alerts and Reminders
Whenever you need to schedule an event, appointment, a series of meetings or personal appointments, conversational messaging is your answer. 

The Campaign Manager is an interface to launch and manage Converse Apps and also execute the messaging flows for those apps. Built on top of SMS-Magic objects such as Converse Apps and Converse Desk, the Campaign Manager gives you the ability to set up or modify campaigns using templates or converse apps.

There are several ways to launch a campaign:

• Using Converse Templates: Templates created by users.
• Using SMS-Magic Template Library: Templates created by Screen-Magic experts.
• Using Converse Apps: Apps created by Screen-Magic experts.