Compliance with WhatsApp Messaging
1. WhatsApp guidelines on How to Get Opt-in for WhatsApp
As per WhatsApp Business Guides, Businesses can obtain opt-in in a multitude of ways, both on and off WhatsApp. Ultimately, we want to help people receive useful information from businesses they want to hear from.Opt-in methods such as via your website, interactive voice response (IVR) flows or in a WhatsApp thread are acceptable.
Businesses must follow the below requirements when obtaining opt-in:
- Businesses must clearly state that a person is opting in to receive messages from the business over WhatsApp
- Businesses must clearly state the business’ name that a person is opting in to receive messages from
- Businesses must comply with applicable law
2. SMS-Magic Compliance with WhatsApp
Businesses capturing the recipients explicit WhatsApp opt-ins as per the WhatsApp guidelines mentioned above can use our out of box compliance configuration feature to setup and enforce compliance checks for WhatsApp outbound messages.
1. Consent capturing and enforcing the compliance check for WhatsApp messaging is applicable on top of 24 hr session window handling done at recipient level.
2. System will apply a compliance check for all the WhatsApp messages sent using registered MTM templates.
3. Compliance checks for free flowing text messages as well as messages sent using non-registered templates will be taken care of by the 24 hr session window handling at recipient level as already explained in the sections above.
4. You won’t be able to capture consents specific to messaging content type.On explicit WhatsApp opt-ins, recipients consents will be captured only against the WhatsApp senderID and system will check the same while you send WhatsApp outbound messages.