Keyword-Based Automation

Keyword-based automation is the automatic sending or triggering of text messages to individuals or groups of people based on certain keywords. You can configure keyword-based automation when messages are triggered on a specific date and for a particular event. This is similar to running drip campaigns. Keyword-based automation saves time while ensuring that your customers instantly get the right response and your lists are accurately updated based on the keywords in your received messages. As a business user, you can define the automation template in the Converse App which can be used to make it work with process builder and workflows.

To create Keyword-based automation, first, you need to create an automation message flow and then trigger an SMS Message based on a Keyword Response using the action key.

In the following example, we will update a Salesforce record based on the keyword response of a customer.

To create an automation message flow, do the following:

1. Go to the App detail page and click Setup.

2. From the list, select Automation.

3. From the Setup Automation Campaign dialog, select the number of steps that are part of the message flow.

4. On the Message Flow configuration page, select the Automation flow type.

5. Enter the name of the message flow in the Name field.

6. Enter a short description of the message flow in the Description field.

8. Select the sender ID in the Sender ID field.

9. Select the action trigger in the Message Flow Trigger field.

10. Select the template in the Template field. The text of the template is displayed.

11. By default, Do not send to opt-out members is selected. To send the message to opt-out members, clear the checkbox.

12. Click Create.

Trigger an Automation Message Flow from Process Builder using Action Key

Using the Action Key generated for each message in a message flow, you can trigger further messages from Process Builder. The triggering of the messages is based on certain criteria and conditions.

What is the Action Key?

For each message created in the message flow, a unique Action Key is generated. The action key is necessary to trigger messages from the Process Builder.

To Trigger an SMS Message based on a Keyword Response:

1. From the Salesforce navigation on the top right click Setup.

2. Select Process Builder by searching it in the Search Setup field.

3. Click New.

4. In the New Process window, enter the following information:

• The name of the process.
• The name of the API.
• The description of the process.
• The action trigger for the process. The process will execute when that action is triggered.

5. Click Save.

6. In the Process Builder page, click Add Object and select Lead.

7. Click Add Criteria and define the criteria for the action group.

8. Click Add Action and define the following:

Action	Description
Action Type	Select Create a Record from the dropdown.
Action Name	Enter a name.
Record Type	Select Converse App Task from the dropdown.
Set Field Values – Automation Key Reference	Enter the Action Key after creating the message in the message flow procedure.
Set Field Values – Lookup Reference	Select the lookup reference information. Select the Object from the dropdown. Select Field Reference from the Type dropdown. Search for the Field Reference Value.

9. Click Save.

10. Click Activate and then click Confirm. Activating this process automatically deactivates any other active version. The deactivated version is available in your version history.