Choosing a Consent Database

The applicable laws like TCPA and GDPR make it mandatory to obtain consent and keep records in a readily available  audit database which can be used as evidence in case of a dispute. This database of Consent records need to be maintained for 4 years (as per GDPR) from the date of its creation. 

With SMS Magic you can choose how you obtain and maintain/record your Consent. You can choose to get a blanket consent for sending any legally possible Content or get a specific Consent. For e.g. – You can get blanket consent for sending any type of messages, service, transactional or promotional. Or you can get specific consent for sending transactional messages only.

This specific consent is recorded via Sender Id and Content Type. You can choose any of the below methods:-

1. Mobile Number Only – You Opt-in to have a blanket yes or No Consent for any recipient
2. Mobile Number and Sender Id – You record consent for specific sender Id’s. You always have the option to choose “All”, while creating your Consent records.
3. Mobile, Sender and Content Type – You choose to do specific Consent based on Content Type.

Recommendation – We recommend using Content Type to be specific. If you are obtaining a blanket content then choose “All”

Choosing Sender Id specific Consent records can be tricky, since you can only send Messages through that specific sender ID. We recommend using “All” here.

The compliance feature helps you create a consent database based on all these parameters. You can also enable users to create a consent record manually. However, users need to be provided with relevant permissions to create and update the consent database.  For more information about configuring the audit database, see (Admin Guide Topic link).