Setup Nurture / Drip Campaigns

Nurture or Drip campaigns are used for a variety of reasons.

• To educate/nurture your prospects and customers
• Learn more about them through a series of questions and content
• Simplify a complex process by automating it through messaging

Nurture or Drip campaigns are typically used in the following scenarios:

1. Nurturing new leads – While recruiting students, Universities can send them multiple messages to educate them about the prospects and opportunities their institute offers.
2. Deepen your relationships with relevance – Survey your audience to find out what they
3. want to know, then share the exact information through a series of messages.
4. Run Loyalty programs – You can deliver timely and powerful loyalty program
5. updates that keep your customers coming back for more.
6. Automate a complex or detailed process – You can monitor and manage the workflow of
7. sales contractual processes, simplifying them for both clients and brokers.

Setting up using Converse App

Creating Nurture or Drip campaigns using Salesforce automation tools can be complex and time-consuming activity. It involves including messaging attributes (like Sender ID, phone number) to send out messages successfully, configuring criteria for message trigger and a host of other activities.