One of our favorite companies (and long-term customers) sends personal, one-on-one texts every day. Because of the nature of their work (they’re lawyers), they interact with clients for several weeks or several months at a time, so building a relationship is critical. Not every client gets a text message every day, but members of the
How do you handle your personal and business banking? Do you pay your mortgage at the bank in person? Do you transfer funds online from your desktop or use a mobile app? Do you pay your monthly bills using a bill-pay service? Or is it a combination of all of them? If you’re like most
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with your personalization efforts. Online surveys have been around for years. Many brands send emails after
With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that
There are many different channels that can be used for marketing execution and distribution, from email to social media platforms to SMS messages for business. Each of them has different levels of responsiveness. Emails can sit in the inbox until a convenient time arises to respond. Social media is often something scanned, liked, and perhaps
Even though SMS Messages for business has been in play for years, it’s surrounded by myths and misconceptions. Some of the objections we hear include: Smartphones are personal devices. No one wants brands to text them. This simply isn’t true. Companies using messaging find that a solid majority of their prospects and customers want to
Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations prefer it to other forms of communication. We hope that providing you with the A to Z on conversational
Text marketing is a fast and cost-efficient way of reaching your customers, especially thanks to its 95%+ read rate. That said, in the US you need to understand the TCPA messages guidelines for compliance before you take advantage of SMS messaging campaigns. Who regulates text messages in the US? The Federal Communications Commission (FCC) is
With so many brands vying for buyers’ mindshare, it has become extremely tough for retailers to attract and engage customers, that is, until SMS messages came around. Multiple options for a single product makes customers switch brands easily and retailers are therefore constantly coming up with new deals and offers to woo buyers. The challenge,
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