SMS Messages: The Future of 2-Way Business Communication Messaging and Salesforce Einstein shared centerstage at Dreamforce ’16. Marc Benioff spoke about how many of us prefer to communicate with mobile messaging, yet many companies “are not equipped to have conversations on this highly personal channel.” Conversational communication creates a “two-way dialogue” on the “channel that
While planning a text or SMS marketing campaign, one of the primary decisions an organization needs to make revolves around the selection of an inbound number. Inbound numbers, either in the form of SMS long or SMS short codes, are used to receive SMSs from leads and customers directly into an SMS application. This makes
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