Think about how many ways you can put your company and its products and services in front of potential customers – direct mail, billboards, radio, television, phone calls, magazines, newspapers and email. Each one has positives and negatives, and you probably use a combination of channels to increase your chances of reaching your target audience.
Recently, one of our customers reached out to us to help them solve a problem. Their tenants liked texting so much, they were using it for everything, including reporting emergencies. Our customer had set up a phone system to handle emergency calls, but tenants weren’t using it. Turns out, they’d rather text. But when tenants
Are you frustrated because your customers or clients or patients or applicants seem to be ignoring you? You’re not alone. Many different organizations – companies, healthcare systems, financial institutions, higher ed, just to name a few – need to communicate with the people they serve. But the people they serve aren’t responding to phone calls,
When the General Data Protection Regulations hit the streets in the European Union in May 2018, the reaction around the world was mixed. Some large multinational corporations took the new requirements seriously and restructured their data collection and storage processes. Others, particularly smaller companies that didn’t have much business in the EU, simply continued with
Do you know what customers want from your company? And by customers, I mean the people who buy goods or services from you, regardless of what you call them – customers, clients, patients, applicants, students, or anything else. Davidson, a brand and communications agency, answered the question: “Beyond intuitive design, customers are looking for brands
When a customer opts out of your messaging campaigns, can you be sure you won’t send messages to them ever again? Can you prove it? Seemingly simple requests, like a request to opt out of communications, can sometimes have expensive consequences. Fines for illegal text messages can range from $500 per text to $1,500. If
Is customer churn a key performance indicator that you watch closely? Chances are you’re paying attention to your existing customers and working to build relationships with them. And that’s smart. Small Business Trends found that 65 percent of a company’s business comes from existing customers. And, the research found, long-term customers spend 67 percent more
We can already hear your question – “How can something I’ve never heard of cost me anything?” It’s a reasonable question, and here’s the answer. We’re working in the experience economy right now, and it influences everything about why people buy what they buy and from whom. Understanding what the experience economy is and what
If you manage a call center, I bet that you haven’t spent enough time with your spouse or children lately. And someone at home is complaining about it. How do I know? You’ve got a really tough job. Your employee turnover is high, so you’re recruiting all the time. You want to solve problems during
Text MAGIC for Demo to
USA: 36343
AUS: (61)409564682
UK & ROW: +44 7860017509
Email: care@sms-magic.com
