When a vendor says they have SMS delivery reporting, it doesn’t guarantee that your messages are always received by your recipients. In fact, as we’ve been discussing, it’s the carriers’ rules, your messaging content, volumes, speeds and other factors that determine deliverability. Luckily, that doesn’t mean you’re at a carrier’s mercy. There are actions you
Last November, dozens of people received text messages that were originally sent to them in February, but weren’t delivered when originally sent. The senders never knew that the messages weren’t received, and the recipients who got the texts months later were confused. One even received a text from a friend who was now deceased, obviously