With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that
While planning a text or SMS marketing campaign, one of the primary decisions an organization needs to make revolves around the selection of an inbound number. Inbound numbers, either in the form of SMS long or SMS short codes, are used to receive SMSs from leads and customers directly into an SMS application. This makes
A Short Code is an extremely powerful channel for text marketing when used smartly. SMS Short Codes are fixed, easy-to-remember registered numbers five-to-six numeric digits in length. Most savvy marketers invest heavily in Short Codes to drive their text marketing strategy. It serves as your mobile marketing address, like Burger King’s 287437. Types of Short Code Shared
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