Before I get into the advantages and how and why texting works like a charm, here is a snapshot of why you should consider texting for business. Open Rates for Emails: 18% on average Open Rates for Texts: Above 98% on average An average individual checks his emails 18 times a day while he checks
Interactive content has been touted as the future of storytelling for marketing. But consider putting the human in interactive content, transforming the experience to purposeful conversation with SMS messages. SnapApp defines interactive content as “Content that requires the participants’ active engagement — more than simply reading or watching. In return for that engagement, participants receive
There are many different channels that can be used for marketing execution and distribution, from email to social media platforms to SMS messages for business. Each of them has different levels of responsiveness. Emails can sit in the inbox until a convenient time arises to respond. Social media is often something scanned, liked, and perhaps
We all know that when we’re not relevant with a prospect, they find a vendor who is. SMS messages get you relevant and keep you interesting to your prospects and customers. You can use the natural style of a conversation to ask what your prospect wants to know. When they respond, you’ll know what they
SMS messages and texting is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your
SMS messages in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional communications. But messaging can have much more impact as a conversation. Most transactional messages are push messages sent out based on triggers
Customers who are emotionally connected are more than double[1] the value of highly satisfied customers, on a lifetime basis, according to Harvard Business Review (HBR). Empathy gets a lot of lip service from marketers and salespeople, but to grow our companies we need to actually show empathy for our customers with messaging that resonates over
Prospects and customers are more elusive than ever. As the volume of communications goes up, they’re adopting more tools to block out brands competing for their attention. DVRs make it easy to skip TV ads, Caller IDs enable us to skip calls from unknown numbers, Ad Blockers help us avoid online ads, email inboxes have
Millennials are now the largest generation in the United States, according to Pew Research Center. However, recruiting them is challenging because they are motivated by factors different from those valued by previous generations. Additionally, recruiters have their work cut out for them because competition for this talent is fierce. As always, quality talent remains in
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