Consumers want to do business with companies they trust and relate to. Text messaging via nurturing campaigns helps you create relevant moments (interactions) that build trusted relationships and drive revenue. This article is part of our Become a Textpert series designed to help you kickstart your messaging expertise. Defining Nurturing A nurturing campaign is a
Your financial services clients want to know they can reach out to you and get a response, whenever they need one. That’s why they so often send quick text messages to ask a question or make a request. A recent study by J.D. Powers found that 80% of Americans text regularly, but only 10% of
For years, marketers have ranked email as their top performing marketing channel. As text messaging platforms evolve and consumers’ preferences continue to skew toward speed and immediacy, SMS messages will give email a run for its money. Take a look at the time it takes for businesses to plan, create, test, and send emails, then
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