Why should text messaging matter to a law firm? The answer is simple: Adding conversational messaging can help turn prospective inquiries into new clients by establishing connections quickly and efficiently. Texting is already part of our daily lives, and it has changed the way in which we communicate, especially during the last 10 years. Recent
Think about how many ways you can put your company and its products and services in front of potential customers – direct mail, billboards, radio, television, phone calls, magazines, newspapers and email. Each one has positives and negatives, and you probably use a combination of channels to increase your chances of reaching your target audience.
Have you noticed all the promises messaging companies have been making about how easy their product is to use? One reviewer we saw recently said he was delighted when he set up a new messaging service and could send a text message to his own phone. We’re delighted for him, too, but we wonder if
We know you’re a forward-thinking person or you wouldn’t be reading about innovative ways to reach your most important audiences. We also know that you have certain requirements for any new solutions: new technologies must solve the problem, be easy to deploy, function intuitively, and meet all regulatory standards. So we have to ask: “If
We’re often asked what is Omnichannel as it relates to messaging? And how can you use Omnichannel to improve business responsiveness and marketing, sales and service results? First, let’s talk about what is Omnichannel vs multichannel. These two similar terms have different meanings. Multichannel refers to a business reaching out to their audience on several
As a business owner, you’re always looking for unique ways to market your product and company. From your website to email, social media, and your blog, you’ve tried to keep up as channels expand but it’s getting even more difficult to effectively connect with your customers. It’s time to consider how marketing with SMS messages can
When it comes to service, customers want results—and they want them fast. That’s why a SMS tool for call centers can make all the difference. Research from Marketing Strategies International found that 46% of consumers prefer texting for customer service over phone or email. For millennials, this percentage preferring text for customer to business communications
Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There’s a problem though. As more email has been sent, inboxes
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued use of physical cards, and a lack of understanding the best contact
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