A recent survey of Small and Medium sized Enterprises (SMEs) revealed an interesting statistic – over 43% of SMEs are looking to improve their revenue growth by focusing primarily on customer experience and retention. Keeping this goal of an improved customer experience in mind, SMEs can employ texting as an easy-to-implement way to enhance customer retention
With dwindling customer attention span and so many brands vying for customers’ mind space, how can an organization formulate a Customer Engagement Strategy that fetches them customer’s loyalty? Most organizations manage their customer data using Customer Relationship Management (CRM) platforms like Salesforce, Zoho etc. Therefore, it is imperative that a Customer Engagement Strategy is skillfully
A Short Code is an extremely powerful channel for text marketing when used smartly. SMS Short Codes are fixed, easy-to-remember registered numbers five-to-six numeric digits in length. Most savvy marketers invest heavily in Short Codes to drive their text marketing strategy. It serves as your mobile marketing address, like Burger King’s 287437. Types of Short Code Shared
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