3 Fundraising Strategies for Engaging Alumni via Text Messaging

Successful alumni fundraising initiatives start with engaging your donors in a conversation. Engaging alumni via text messaging helps you do just that.

Since the majority of your alumni use text messaging every day, it’s a natural way to begin and continue a conversation with them about your institution, your plans for the future, and what matters most to them.

When using text messaging to have donor conversations, here are three key strategies to increase your success, and have fun along the way.