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Online shoe retailer Zappos is famous for its customer service, and Founder Tony Hsieh has described the company as a “customer service company that just happens to sell shoes.” Making customers happy is so ingrained in company culture that call center reps are allowed to take as much time as they need to solve a

If you are reaching out to college students through their phones, your messages are likely to be welcomed and read. After all, industry research shows that 60 percent of text messages are read within five minutes of popping up. And delivering a targeted message can really boost your responses, particularly with adults under 35. Millennials

A strong customer engagement plan creates the foundation for successful conversations between agents and customers. With a clear and cohesive strategy across your communication channels, you’ll have happier customers and more referrals. COVID-19 has made it mandatory for companies across industries to go digital, and the insurance industry is not an exception. The benefits of

Everyone’s Favorite Way of Communicating Just Got More Exciting — SMS-Magic Spring 2021 Release Multichannel messaging continues to be the easiest and most effective way to communicate with your customers. Research shows that SMS open rates are as high as 98%, compared to just 20% of all emails.  We continue to improve our solutions to

It’s true that Covid-19 accelerated the adoption of digital communications across industries. Businesses that had not yet invested in digital tools scrambled to figure out how to engage with their customers in non-traditional ways. And it’s likely that many companies felt overwhelmed by the task. Luckily, there are simple ways to begin communicating with your

It would be an understatement to say the world changed drastically in 2020. Businesses who were not already using digital tools to connect with customers were forced to adopt new ways of communicating. If they ignored the need for new communication channels they would not survive. In order to continue generating revenue, companies must have

How and when you talk to your customers plays an important part in your business. Customers expect personalized and cohesive brand experiences across messaging channels. A bad communication experience will quickly send them looking to your competitors for their needs.  By creating and implementing a multichannel messaging strategy, you’ll be able to ensure positive customer

Digital tools have changed the way many industries do business, and real estate is no exception. Today, home buyers expect to receive a customized experience, similar to what big brands such as Uber, Amazon, and Airbnb offer. Whether it is for the application process, approval process, or for answering any questions, customers expect the communication

With over 1.5 billion active users monthly, WhatsApp has proved to be a convenient messaging platform for users. What started as a medium of day-to-day communication has now become an important and useful channel for business communication. Today, WhatsApp is looked to as a channel for building faster connections with customers. Why You Should Use