A successful loyalty program is one that makes the overall brand experience better—as perceived by your customers. There’s significant opportunity to drive business growth, retention and customer satisfaction through loyalty programs as only 22% of Members[1] felt their experience was better than non-Member customers. Only 29% felt the program made their experience with the brand
On the Salesforce AppExchange Connected Leaders webinar in June, Katence Olson, Co-founder and Operations and Marketing Director, GIVE, spoke about how SMS-Magic and SMS messages helped them convert leads and reach volunteers. GIVE is a nonprofit that facilitates volunteer travel for college students so that they can help build infrastructure in underdeveloped communities. Image Credit:
A recent survey of Small and Medium sized Enterprises (SMEs) revealed an interesting statistic – over 43% of SMEs are looking to improve their revenue growth by focusing primarily on customer experience and retention. Keeping this goal of an improved customer experience in mind, SMEs can employ texting as an easy-to-implement way to enhance customer retention
Zoho is simple to use and easy to customize. It has helped many SMEs increase their revenue, at a low cost. You can use SMS on Zoho, and you should, considering SMS has a 98% open rate. Let’s take the case of a company that uses Zoho and SMS on Zoho- a US-based online custom