If you’re thinking about adding text messaging to your marketing campaigns, you might be overwhelmed with the number of platforms your clients may use to receive short-message-service (SMS) or multimedia-message-service (MMS) messages. People in different parts of the world use a variety of platforms. WhatsApp is the most popular service in India, while most users
Text messaging is so much more than just quick messages. Text message marketing is a key way to grow your pipeline and move more leads to sales. When you blend text messaging with other marketing channels, such as email, you get more value from all your marketing programs. That’s why we make it easy to
How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns? The answer is, it depends. Your choice should revolve around the specific goals of your program, the audiences you want to engage with and the type of content you’ll
With the immediacy, convenience, and brevity of SMS messages as compared to email marketing, it’s no wonder why consumers and businesses increasingly prefer texting as a communication channel. In fact, the average person now sends 25% more texts than emails on a daily basis. The open and response rates are also pretty impressive, with 74%
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