Conversational text messaging is a growing preference for consumers with brands they want to hear from. Like any channel or mode of communication, there is etiquette to follow. Some of it is based on regulatory requirements and other parts of it are useful for building engagement, reach, and relationships with your prospects and customers. The
There are many different channels that can be used for marketing execution and distribution, from email to social media platforms to SMS messages for business. Each of them has different levels of responsiveness. Emails can sit in the inbox until a convenient time arises to respond. Social media is often something scanned, liked, and perhaps
We all know that converting a sale is hard in today’s noisy market. SMS-Magic’s conversational SMS messages help you rise above that noise to ensure that your sales team is the first to respond and that you continue to respond in a relevant and high-value fashion. Those are just two reasons you can close 40%
We all know that when we’re not relevant with a prospect, they find a vendor who is. SMS messages get you relevant and keep you interesting to your prospects and customers. You can use the natural style of a conversation to ask what your prospect wants to know. When they respond, you’ll know what they
Customer experience is a rising priority at most companies—whether B2C or B2B. Customers have growing expectations that once they reach out, companies will respond quickly. Business professionals expect even faster response than do consumers. One way to deliver on this expectation is to allow inbound prospects and customers to opt-in to receive SMS messages in
Whether you’re processing a home mortgage, personal loan or financing a new car, the loan documentation process can take up a lot of your time. SMS messages can help. Tracking all the documents, helping clients understand them, and reminding them to get things signed and sent – it’s a big undertaking for both you and
How do sales reps keep prospect interest high and momentum moving toward purchase? The answer is always within easy reach — SMS messages With more than 64% of customers preferring business communication over texting, it’s time that sales teams use SMS messages to follow up with their prospects. When the sales team sends personalized and
Can a relationship last if it’s one way? Relationships deepen when both people get to know each other better and it takes an ongoing conversation to create the levels of engagement needed to convert prospects into customers. Especially, in the case of your nurturing program. If a lead is not opening an email, it’s time
Increasing customer loyalty with SMS messages by 5% can increase your business’ profitability by 25% or more. [1] Return customers tend to buy more from you over time, around 10X the value of their initial purchase. They also become lower cost to serve over time. Even better? Loyal customers refer your business to other customers.
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