Marketing automation has become a must-have tool for businesses that want to grow and scale quickly, while maintaining solid customer relationships. In fact, 49% of all companies and 55% of B2B companies are currently using automated campaigns as part of their sales, customer support, and marketing strategies. Incorporating automated text messaging is the next step
When you use SMS messages with email, you will attract more leads. You’ll also engage more of your pipeline to actually read and digest your content, moving them more quickly through your pipeline and into sales. As we described in our last post, When to Use Text Messaging vs. Email in Marketing, there are many
SMS messages have been around for two decades but it’s only now just hitting its stride when it comes to business. According to Frost & Sullivan, millennials prefer automated text messaging over an IVR, including speech-based solutions. And 79% of companies believe customers want SMS/text support (according to ICMI). Companies are using SMS marketing campaigns
As a business owner, you’re always looking for unique ways to market your product and company. From your website to email, social media, and your blog, you’ve tried to keep up as channels expand but it’s getting even more difficult to effectively connect with your customers. It’s time to consider how marketing with SMS messages can
Can a relationship last if it’s one way? Relationships deepen when both sides get to know each other better. It takes connected conversations to create the level of engagement needed to convert prospects into customers and keep them coming back for more. One channel limits your possibilities where an a multi-channel approach to lead nurturing
Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them
All businesses struggle with getting prospects and customers to pay attention to their communications. Blasting an email to share an important announcement doesn’t have much impact, even if it does get found in their inbox. Contrast that with a 90% read rate for SMSd messages—usually within a minute or two. This article is part of
Consumers want to do business with companies they trust and relate to. Text messaging via nurturing campaigns helps you create relevant moments (interactions) that build trusted relationships and drive revenue. This article is part of our Become a Textpert series designed to help you kickstart your messaging expertise. Defining Nurturing A nurturing campaign is a
For years, marketers have ranked email as their top performing marketing channel. As text messaging platforms evolve and consumers’ preferences continue to skew toward speed and immediacy, SMS messages will give email a run for its money. Take a look at the time it takes for businesses to plan, create, test, and send emails, then
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