Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations prefer it to other forms of communication. We hope that providing you with the A to Z on conversational
SMS messages and texting is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your
Customer experience is a rising priority at most companies—whether B2C or B2B. Customers have growing expectations that once they reach out, companies will respond quickly. Business professionals expect even faster response than do consumers. One way to deliver on this expectation is to allow inbound prospects and customers to opt-in to receive SMS messages in
SMS messages in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional communications. But messaging can have much more impact as a conversation. Most transactional messages are push messages sent out based on triggers
Text messaging and SMS Messages is the most widely used feature or application on a smartphone. Financial services clients use text messaging; perhaps even prefer it, as their means of communication. This introduces concerns for financial services organizations that are required by law to maintain a record of every interaction with a client – both
Whether you’re processing a home mortgage, personal loan or financing a new car, the loan documentation process can take up a lot of your time. SMS messages can help. Tracking all the documents, helping clients understand them, and reminding them to get things signed and sent – it’s a big undertaking for both you and
Facing a talent shortage? Consider passive talent. Seventy percent of potential candidates are passive talent, says a recent LinkedIn[1] study. However, since they are not actively looking for a job, getting their attention is a challenge. They would be reluctant to take calls from unknown numbers at work and they might not see your email,
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