With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that
Conversational text messaging is a growing preference for consumers with brands they want to hear from. Like any channel or mode of communication, there is etiquette to follow. Some of it is based on regulatory requirements and other parts of it are useful for building engagement, reach, and relationships with your prospects and customers. The
Before I get into the advantages and how and why texting works like a charm, here is a snapshot of why you should consider texting for business. Open Rates for Emails: 18% on average Open Rates for Texts: Above 98% on average An average individual checks his emails 18 times a day while he checks
Keywords are a concept that every marketer is familiar with, usually in relation to search engine optimization (SEO). But SMS messages give keywords a higher place of prominence for your audience. Instead of just sourcing information, texting a keyword allows customers to start a messaging conversation that is relevant to them in a way that
SMS messages make it simple for you to reach out to your clients and patients with personalized promotional offers for products, discounted services and more. Even better, your clients and patients are more likely to read text messages than any other form of promotion, by a factor of 6 or more. That means you can
There are many different channels that can be used for marketing execution and distribution, from email to social media platforms to SMS messages for business. Each of them has different levels of responsiveness. Emails can sit in the inbox until a convenient time arises to respond. Social media is often something scanned, liked, and perhaps
We all know that converting a sale is hard in today’s noisy market. SMS-Magic’s conversational SMS messages help you rise above that noise to ensure that your sales team is the first to respond and that you continue to respond in a relevant and high-value fashion. Those are just two reasons you can close 40%
We all know that when we’re not relevant with a prospect, they find a vendor who is. SMS messages get you relevant and keep you interesting to your prospects and customers. You can use the natural style of a conversation to ask what your prospect wants to know. When they respond, you’ll know what they
Even though SMS Messages for business has been in play for years, it’s surrounded by myths and misconceptions. Some of the objections we hear include: Smartphones are personal devices. No one wants brands to text them. This simply isn’t true. Companies using messaging find that a solid majority of their prospects and customers want to
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