One of our team members recently woke up to an early-morning disaster – her coffee maker had died during the night. No coffee. Only flashing numbers on the display. She immediately contacted the manufacturer. Here’s what happened: The company asked for proof of purchase. She found her Amazon receipt and sent it. They asked what
Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the challenge remains the same: to get the right message to the right people, at the right time. SMS
Customers want personalized, relevant experiences with brands. They say they’re willing to give up personal information to get those experiences, but often don’t follow through. Text messaging is easy, intuitive, and fast. Asking for feedback via SMS can help with your personalization efforts. Online surveys have been around for years. Many brands send emails after
In the healthcare industry alone, missed appointments cost providers more than $150 billion every year in the United States. Imagine the toll if you add on missed appointments for salons, car repairs, meeting with investment advisors and more. When asked, 60 percent of respondents said that getting a text remindervia SMS messages would make them
Consumers want to do business with companies they trust and relate to. Text messaging via nurturing campaigns helps you create relevant moments (interactions) that build trusted relationships and drive revenue. This article is part of our Become a Textpert series designed to help you kickstart your messaging expertise. Defining Nurturing A nurturing campaign is a
The timeframe expectations for customer response are shrinking. If your customer must wait endlessly to be heard on calls and then has to repeatedly explain the issue to different service agents every time he or she calls, they lose confidence in you. That’s when they look for an alternative. SMS messages offer the fastest time-to-response
SMS messages simplify managing patient appointments and reminders to reduce the chaos of scheduling, reduce no shows and give more time back to front office staff. You know the drill: You schedule appointments with patients or clients, then you have to call to remind them. Your phone call goes to voicemail, so you send an