text message templates
How to Use Text Message Templates to Personalize Y...

Text message templates let you create and send compelling outbound messages, highly relevant nurture campaigns and personalized questions to more deeply profile your audience members. When you use Text message templates to personalize your marketing, you’ll begin your messaging programs faster, use best practices to improve results and be able to quickly deploy more types

Text message templates in business
How To Use Text Message Templates in Business

‘We all know SMS and text message templates in business are the wave of the future for communication with your markets. When you understand how to use text message templates, you will accelerate your texting success. Research proves that your audience members like texting even better when it’s efficient and relevant for them. 76% of

SMS messages
How to Use SMS Messages with Email to Attract More...

When you use SMS messages with email, you will attract more leads. You’ll also engage more of your pipeline to actually read and digest your content, moving them more quickly through your pipeline and into sales. As we described in our last post, When to Use Text Messaging vs. Email in Marketing, there are many

SMS/text marketing
When to Use Text Messaging vs. Email in Marketing

How do you decide when to use text messaging vs. email for your marketing programs? Or should you use them both as part of your campaigns? The answer is, it depends. Your choice should revolve around the specific goals of your program, the audiences you want to engage with and the type of content you’ll

SMS messages
The Basics of Incorporating SMS Messages Into your...

With the immediacy, convenience, and brevity of SMS messages as compared to email marketing, it’s no wonder why consumers and businesses increasingly prefer texting as a communication channel. In fact, the average person now sends 25% more texts than emails on a daily basis. The open and response rates are also pretty impressive, with 74%

SMS messages
How SMS Messages Orchestrate the Omnichannel Exper...

The pace of change in technology, channels available, and consumer preferences are pushing marketers to become more adept at connecting the dots to create fluid customer experiences. SMS messages are core to a mobile first strategy. But the true value is in how it ties together omnichannel experiences and helps brands move from monologue to

SMS messages
6 Reasons Consumers Opt-out from your SMS Messages

SMS messages have been around for two decades but it’s only now just hitting its stride when it comes to business. According to Frost & Sullivan, millennials prefer automated text messaging over an IVR, including speech-based solutions. And 79% of companies believe customers want SMS/text support (according to ICMI). Companies are using SMS marketing campaigns

SMS messages
8 Key Elements for Successful SMS Messages & ...

As a business owner, you’re always looking for unique ways to market your product and company. From your website to email, social media, and your blog, you’ve tried to keep up as channels expand but it’s getting even more difficult to effectively connect with your customers. It’s time to consider how marketing with SMS messages can

SMS messages
Give Lead Nurturing Programs a Boost with SMS Mess...

Can a relationship last if it’s only one way? Relationships deepen when both sides get to know each other better. It takes an ongoing conversation to create the levels of engagement needed to convert prospects into customers. Especially, in the case of your lead nurturing programs. If a lead is not opening an email, it’s