Marketing automation has become a must-have tool for businesses that want to grow and scale quickly, while maintaining solid customer relationships. In fact, 49% of all companies and 55% of B2B companies are currently using automated campaigns as part of their sales, customer support, and marketing strategies. Incorporating automated text messaging is the next step
We all trust that our sales reps know how to sell Right? But are they up-to-date on what matters most to your buyers? Or are they like many of us, relying on the way we’ve always done it, because it’s worked for us before? The reality is that too many reps only focus on selling
Personal conversations are the holy grail for any sales team. That’s just one reason sales is turning to SMS messaging for interactive conversations. It’s the channel people prefer. Especially in today’s world when people expect vendors to treat them as unique individuals, not the mass profiles we’ve come to think of as “personal.” Consumers are
When a vendor says they have SMS delivery reporting, it doesn’t guarantee that your messages are always received by your recipients. In fact, as we’ve been discussing, it’s the carriers’ rules, your messaging content, volumes, speeds and other factors that determine deliverability. Luckily, that doesn’t mean you’re at a carrier’s mercy. There are actions you
Last November, dozens of people received text messages that were originally sent to them in February, but weren’t delivered when originally sent. The senders never knew that the messages weren’t received, and the recipients who got the texts months later were confused. One even received a text from a friend who was now deceased, obviously
So you just hit ‘send’ and now your SMS message is on its way to your prospective buyer, right? Well, not always. Just like email, messages are subject to SPAM filters. Whether your SMS message is actually delivered is additionally subject to a variety of restrictions and rules that vary from carrier to carrier and
By now, it’s well-known that text messaging is a powerful way to connect with customers. But there is still confusion on exactly how business text messaging works. We hear a lot of questions about how to use an SMS delivery report. The first thing we have to explain is that the delivery report may not
Did you know that 54% of consumers want marketing SMS messages but only 11% of businesses send them? Companies failing to use SMS messaging are seriously missing out on giving the personal touch that sets them apart. If you’re not already using text messaging, add it to your marketing strategy for 2020. Already using it?
The average consumer belongs to 13 loyalty programs, but is only active in about 7. SMS messages can help ensure that your loyalty program is one that your customers love, instead of one they sign up for and never return to. Text messaging gives companies the power to increase engagement in loyalty programs. Loyalty programs
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