Are SMS messages going to the birds? Looks like it! Seriously though, this article shows you how powerful SMS messages can be. One highly adventurous eagle, named Min, was outfitted with a tracker that sends SMS messages back to home base, according to Min’s geo location. What a cool way to use messaging! The challenge?
One of the concerns we hear most from companies considering using SMS messages is about compliance. The consensus is that achieving compliance is too hard, so therefore, they can’t use text messaging to grow their business. With the Converse platform, compliance is simplified and automated to ensure that you’ve properly received and recorded consent from
With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that
Keywords are a concept that every marketer is familiar with, usually in relation to search engine optimization (SEO). But SMS messages give keywords a higher place of prominence for your audience. Instead of just sourcing information, texting a keyword allows customers to start a messaging conversation that is relevant to them in a way that
Even though SMS Messages for business has been in play for years, it’s surrounded by myths and misconceptions. Some of the objections we hear include: Smartphones are personal devices. No one wants brands to text them. This simply isn’t true. Companies using messaging find that a solid majority of their prospects and customers want to
Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations prefer it to other forms of communication. We hope that providing you with the A to Z on conversational
Understanding and following a few simple best practices will help ensure your success with SMS messages. Following are a few of the initial best practices we share with new customers. These simple dos and don’ts will give you a head start on your own conversational text messaging programs. Getting Started with SMS Messages 1. Follow
You might not want to use your CRM for all your campaigns. If you’re in a rush and need to send a campaign to a list of contacts, listen up- there’s an easy way out. Did you know that you can send bulk messages from the SMS-Magic portal? You just need to upload a CSV
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