Best Practices Guide to Text Messaging for Marketing

sms-magic In today’s world you have less than five seconds to get your prospect’s attention. If you don’t have their interest by then, they’re gone. In one click they’ve moved on to a new webpage, email or conversation with a more interesting vendor.That’s the primary reason that marketing the way we’ve always done it, doesn’t work anymore. Marketers have to get their prospect’s attention quickly and effectively. You won’t do that with emails that average less than 10% response rates, or social media posts that are never seen thanks to the overwhelming noise on every platform.Marketing has to find a better way to get that first conversation with prospects; a conversation that continues the conversation in the most relevant way possible.
Fortunately, there’s an answer
It’s called text messaging. Over 97% of your buyers use messaging every single day. Over 90% of them would prefer to hear from you via message than any other form of communication. So, give them what they want!This guide shows you exactly how to capture the attention of your buyers using the power of messaging.

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