From awareness to engagement, automated SMS messages can be leveraged throughout the entire customer journey to streamline communications, maximize productivity and create a better experience for both company team members and customers. Here are some ways our customers’ Marketing teams utilize Reference Campaigns and Automations to surpass their goals. Compliant Opt-ins We all know how
By now, most companies understand the value of adding SMS messages as a communication channel. With such great open, read, and response rates, it’s really a no-brainer that messaging is the new channel. Marketing, Sales and Service teams in all industries and company sizes are leveraging text messaging to better connect with their audiences and
In last week’s blog post we covered the importance of making sure your text-messaging strategy includes industry-specific content. This week we are highlighting how personalized and relevant SMS messages provide even better experiences for your audience, increase engagement and lead to more successful messaging programs in general. These days, personalization is much more than just
Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the challenge remains the same: to get the right message to the right people, at the right time. SMS
One of the concerns we hear most from companies considering using SMS messages is about compliance. The consensus is that achieving compliance is too hard, so therefore, they can’t use text messaging to grow their business. With the Converse platform, compliance is simplified and automated to ensure that you’ve properly received and recorded consent from
Events are growing in importance to organizational success. Bizzabo’s Event Marketing 2018 research found that 87% of C-Suite executives believe in the power of live events and 86% of event marketers believe that technology can have a powerful impact on the success of their events. Event text messaging is an interactive, intelligent approach to the
In the healthcare industry alone, missed appointments cost providers more than $150 billion every year in the United States. Imagine the toll if you add on missed appointments for salons, car repairs, meeting with investment advisors and more. When asked, 60 percent of respondents said that getting a text remindervia SMS messages would make them
All businesses struggle with getting prospects and customers to pay attention to their communications. Blasting an email to share an important announcement doesn’t have much impact, even if it does get found in their inbox. Contrast that with a 90% read rate for SMSd messages—usually within a minute or two. This article is part of
Businesses that want to develop trusted, engaged relationships with their prospects and customers are finding that SMS messages are growing in preference as a communications channel. But business texting is not the same as shooting a message to a friend on your smartphone. The first step to trust is gaining your audience’s consent to message
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