SMS messages and texting is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your
SMS messages in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional communications. But messaging can have much more impact as a conversation. Most transactional messages are push messages sent out based on triggers
Prospects and customers are more elusive than ever. As the volume of communications goes up, they’re adopting more tools to block out brands competing for their attention. DVRs make it easy to skip TV ads, Caller IDs enable us to skip calls from unknown numbers, Ad Blockers help us avoid online ads, email inboxes have
Over 83% of talent leaders say talent is the number one priority in their organization, according to the 2017 LinkedIn Global Recruiting Trends Report. Time-to-hire is one of the top performance metrics for recruiting. With 56% of talent leaders expecting an increase to hiring volume, SMS texting may add the efficiency and effectiveness talent leaders
Increasing customer loyalty with SMS messages by 5% can increase your business’ profitability by 25% or more. [1] Return customers tend to buy more from you over time, around 10X the value of their initial purchase. They also become lower cost to serve over time. Even better? Loyal customers refer your business to other customers.
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