Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them
The overwhelming majority (88%) of consumers belong to five or less loyalty programs. But 65% of them say they engage with less than half the loyalty programs to which they belong. While executives attribute this lack of use to competing loyalty programs, continued use of physical cards, and a lack of understanding the best contact
People are always interested in learning. The constraint that keeps them from doing so is often a lack of time. When’s the last time you had time to study a 20-page lesson or view a few hours of video instruction to learn something new? Imagine being able to learn a concept or a skill via
SMS messages are the preferred communication channel for most people with a smartphone—which is pretty much most of us. It’s quick, non-intrusive, and at its best, no nonsense. With an SMS messages strategy, you can take advantage of text messaging attributes by focusing more on quality and less on frequency. Let’s face it; no one
With the onset of GDPR, the way marketers are allowed to capture and use prospect data changes dramatically. This means we must compel our prospects to opt-in to let us communicate with them via our text messaging programs and using short code. Text messaging already gets a 6x response rate over emails. Which means that
Conversational text messaging is a growing preference for consumers with brands they want to hear from. Like any channel or mode of communication, there is etiquette to follow. Some of it is based on regulatory requirements and other parts of it are useful for building engagement, reach, and relationships with your prospects and customers. The
Interactive content has been touted as the future of storytelling for marketing. But consider putting the human in interactive content, transforming the experience to purposeful conversation with SMS messages. SnapApp defines interactive content as “Content that requires the participants’ active engagement — more than simply reading or watching. In return for that engagement, participants receive
Keywords are a concept that every marketer is familiar with, usually in relation to search engine optimization (SEO). But SMS messages give keywords a higher place of prominence for your audience. Instead of just sourcing information, texting a keyword allows customers to start a messaging conversation that is relevant to them in a way that
We all know that when we’re not relevant with a prospect, they find a vendor who is. SMS messages get you relevant and keep you interesting to your prospects and customers. You can use the natural style of a conversation to ask what your prospect wants to know. When they respond, you’ll know what they
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