Have you used text messages to pay for parking yet? The service has come to cities all over the U.S. and provides a convenient way to pay for street-level parking. It’s one of the many ways text messaging is being used beyond talking with friends and family in our daily lives. We’re always interested in
It’s a circular problem. You can’t send text messages to prospective customers until you have “express written consent.” And you can’t reach out by text to gain express written consent. So how can you stay compliant but still attract customers, clients or patients to your text marketing campaigns? We’ve got tons of suggestions. But first,
We know you’re a forward-thinking person or you wouldn’t be reading about innovative ways to reach your most important audiences. We also know that you have certain requirements for any new solutions: new technologies must solve the problem, be easy to deploy, function intuitively, and meet all regulatory standards. So we have to ask: “If
Every business knows they need text messaging. Thing is, text messaging compliance is complicated and different than other channels. It can lead to big fines and undelivered messages if not followed correctly. The Risk of Violating Text Messaging Compliance Several big companies have had to learn this the hard way. Papa John’s: A $250 million
West all know that Salesforce Process Builder is the foundation of automating workflows, including automated SMS text messaging. We also know the problems with Process Builders; they’re sophistication means they’re more likely to fail when you least expect it, or want it. Yes, Salesforce triggers emails to an admin when a process or flow builder
Every business knows they need compliant text messaging. 74% of your customers demand it. Compliance in messaging is critical, and very costly if you don’t get it right. Compliant text messaging involves both regulatory and carrier compliance. Violating regulatory laws results in significant fines and lawsuits. Violating carrier requirements results in messages not delivered, higher
We’ve been talking about the intricacies of regulatory and carrier text messaging compliance. We’ve learned with our customers that a good way to understand compliant text messaging is by applying it to real world processes. This post shares an example of the flow as a prospect moves from marketing to sales and then to service,
In our last post, we discussed text messaging compliance for country-specific legal regulations. This post expands on that and focuses on carrier regulations for SMS Messages. Text messages are not like emails, which are sent easily across the internet. You must follow the text messaging regulations for the recipient’s carrier to assure your messages are
The definition of regulatory compliance for text messaging varies by country around the globe businesses must meet a diversity of regulatory requirements for the geographies they do business within, or risk heavy fines and blocked communications. Understanding regulatory requirements for text messaging isn’t a one country fits all approach. Every country has a unique set
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