Non-profit Little Kids Rock pivots to
online education lessons during
COVID-19 pandemic.
64%
of email opt-ins also opted in for SMS alerts, indicating an interest in immediate notifications.
70%
of the external traffic to the promoted YouTube videos can be attributed to SMS alerts.
Little Kids Rock is a national nonprofit that transforms lives by restoring, expanding, and innovating music education in our schools. Their network of thousands of K-12 teachers across 44 states lead a national movement that brings innovative & inclusive music education to students.
Problem
In March 2020, Little Kids Rock had to completely shift their program service operating model as schools & in-person workshops closed due to shelter in place orders. Their constituents, music educators, were scrambling to navigate new distanced learning environments & needed new digital resources that could be used at home. At the same time, email was being overloaded with COVID-19 communication across all industries.
Little Kids Rock quickly needed to figure out:
• How they were going to stay connected with their community of music educators
• How they could best deliver more content in an online format