One of our favorite companies (and long-term customers) sends personal, one-on-one texts every day. Because of the nature of their work (they’re lawyers), they interact with clients for several weeks or several months at a time, so building a relationship is critical. Not every client gets a text message every day, but members of the
Think about how many ways you can put your company and its products and services in front of potential customers – direct mail, billboards, radio, television, phone calls, magazines, newspapers and email. Each one has positives and negatives, and you probably use a combination of channels to increase your chances of reaching your target audience.
How do you handle your personal and business banking? Do you pay your mortgage at the bank in person? Do you transfer funds online from your desktop or use a mobile app? Do you pay your monthly bills using a bill-pay service? Or is it a combination of all of them? If you’re like most
Have you used text messages to pay for parking yet? The service has come to cities all over the U.S. and provides a convenient way to pay for street-level parking. It’s one of the many ways text messaging is being used beyond talking with friends and family in our daily lives. We’re always interested in
If you’re like most people, you’d like to create some balance between home and work, but work takes more than its fair share of your time. We think that text messaging could help you manage your work life better while making it easier to reach your customers. Think about how you’re contacting your customer now.
One of our team members recently had carpet installed in her home. The new carpet is beautiful, but the installation experience was a nightmare. Her tale of woe included missed phone calls and lost emails while she was trying to schedule installation and a costly miscommunication on the day of installation. She had a really
Everybody likes to think they’re special. Your existing customers, for example. They are special, and they are the bedrock of your business. Research from Small Business Trends found that 65 percent of a company’s business comes from existing customers. And, they found, long-term customers spend 67 percent more in months 31 to 36 of their
Have you noticed all the promises messaging companies have been making about how easy their product is to use? One reviewer we saw recently said he was delighted when he set up a new messaging service and could send a text message to his own phone. We’re delighted for him, too, but we wonder if
We know you’re a forward-thinking person or you wouldn’t be reading about innovative ways to reach your most important audiences. We also know that you have certain requirements for any new solutions: new technologies must solve the problem, be easy to deploy, function intuitively, and meet all regulatory standards. So we have to ask: “If
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