Do you know what customers want from your company? And by customers, I mean the people who buy goods or services from you, regardless of what you call them – customers, clients, patients, applicants, students, or anything else. Davidson, a brand and communications agency, answered the question: “Beyond intuitive design, customers are looking for brands
When a customer opts out of your messaging campaigns, can you be sure you won’t send messages to them ever again? Can you prove it? Seemingly simple requests, like a request to opt out of communications, can sometimes have expensive consequences. Fines for illegal text messages can range from $500 per text to $1,500. If
Have you noticed all the promises messaging companies have been making about how easy their product is to use? One reviewer we saw recently said he was delighted when he set up a new messaging service and could send a text message to his own phone. We’re delighted for him, too, but we wonder if
We know you’re a forward-thinking person or you wouldn’t be reading about innovative ways to reach your most important audiences. We also know that you have certain requirements for any new solutions: new technologies must solve the problem, be easy to deploy, function intuitively, and meet all regulatory standards. So we have to ask: “If
Are you using email and phone calls to remind your customers about a deadline, event or upcoming appointment? We can give you a better way to reach them – conversational messaging. Why Use Messaging? Messaging is an immediate way to start or continue a conversation with your customers. Research shows us that your customers don’t
Is customer churn a key performance indicator that you watch closely? Chances are you’re paying attention to your existing customers and working to build relationships with them. And that’s smart. Small Business Trends found that 65 percent of a company’s business comes from existing customers. And, the research found, long-term customers spend 67 percent more
We can already hear your question – “How can something I’ve never heard of cost me anything?” It’s a reasonable question, and here’s the answer. We’re working in the experience economy right now, and it influences everything about why people buy what they buy and from whom. Understanding what the experience economy is and what
If you manage a call center, I bet that you haven’t spent enough time with your spouse or children lately. And someone at home is complaining about it. How do I know? You’ve got a really tough job. Your employee turnover is high, so you’re recruiting all the time. You want to solve problems during
HeyTutor had a problem. The online tutoring company was missing important leads because its sales staff couldn’t connect with parents and students quickly enough. Lack of effective follow-up was costing them thousands of dollars, even though the sales team was reaching out to prospects as soon as the lead arrived. HeyTutor needed a more effective
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