You know the drill – Prospects visit your eCommerce website, browse through different product pages, toss a few items in the cart, go through the ratings and reviews section and finally, leave your site without making the purchase. Haven’t we all been this type of customer — window shoppers with no urgency to purchase! Statistics
With so many brands vying for buyers’ mindshare, it has become extremely tough for retailers to attract and engage customers, that is, until SMS messages came around. Multiple options for a single product makes customers switch brands easily and retailers are therefore constantly coming up with new deals and offers to woo buyers. The challenge,
A picture is worth a thousand words. Have you ever wondered why? That’s because our brains process visuals 60,000 times faster than text. How can you leverage the power of the visual medium? MMS messaging can help your business get an edge over the other brands that are vying for your audience’s attention. Use cases
SMS Messages: The Future of 2-Way Business Communication Messaging and Salesforce Einstein shared centerstage at Dreamforce ’16. Marc Benioff spoke about how many of us prefer to communicate with mobile messaging, yet many companies “are not equipped to have conversations on this highly personal channel.” Conversational communication creates a “two-way dialogue” on the “channel that
On the Salesforce AppExchange Connected Leaders webinar in June, Katence Olson, Co-founder and Operations and Marketing Director, GIVE, spoke about how SMS-Magic and SMS messages helped them convert leads and reach volunteers. GIVE is a nonprofit that facilitates volunteer travel for college students so that they can help build infrastructure in underdeveloped communities. Image Credit:
While planning a text or SMS marketing campaign, one of the primary decisions an organization needs to make revolves around the selection of an inbound number. Inbound numbers, either in the form of SMS long or SMS short codes, are used to receive SMSs from leads and customers directly into an SMS application. This makes
A recent survey of Small and Medium sized Enterprises (SMEs) revealed an interesting statistic – over 43% of SMEs are looking to improve their revenue growth by focusing primarily on customer experience and retention. Keeping this goal of an improved customer experience in mind, SMEs can employ texting as an easy-to-implement way to enhance customer retention
With dwindling customer attention span and so many brands vying for customers’ mind space, how can an organization formulate a Customer Engagement Strategy that fetches them customer’s loyalty? Most organizations manage their customer data using Customer Relationship Management (CRM) platforms like Salesforce, Zoho etc. Therefore, it is imperative that a Customer Engagement Strategy is skillfully
A Short Code is an extremely powerful channel for text marketing when used smartly. SMS Short Codes are fixed, easy-to-remember registered numbers five-to-six numeric digits in length. Most savvy marketers invest heavily in Short Codes to drive their text marketing strategy. It serves as your mobile marketing address, like Burger King’s 287437. Types of Short Code Shared
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