Customers who are emotionally connected are more than double[1] the value of highly satisfied customers, on a lifetime basis, according to Harvard Business Review (HBR). Empathy gets a lot of lip service from marketers and salespeople, but to grow our companies we need to actually show empathy for our customers with messaging that resonates over
Prospects and customers are more elusive than ever. As the volume of communications goes up, they’re adopting more tools to block out brands competing for their attention. DVRs make it easy to skip TV ads, Caller IDs enable us to skip calls from unknown numbers, Ad Blockers help us avoid online ads, email inboxes have
Text messaging and SMS Messages is the most widely used feature or application on a smartphone. Financial services clients use text messaging; perhaps even prefer it, as their means of communication. This introduces concerns for financial services organizations that are required by law to maintain a record of every interaction with a client – both
Whether you’re processing a home mortgage, personal loan or financing a new car, the loan documentation process can take up a lot of your time. SMS messages can help. Tracking all the documents, helping clients understand them, and reminding them to get things signed and sent – it’s a big undertaking for both you and
Creating your best real estate text messages requires a bit more finesse than texting friends and family. By following these best practices you can build text message conversations that keep clients informed, engaged, and prepared to buy. The Anatomy of The Best Real Estate Text Messages No matter what the message is, you can make
Once a buyer opts into your SMS text messaging program, you know that you have their attention. This is your opportunity to use the best real estate text messages to build a meaningful, trusting relationship with your leads by guiding them through the home buying process. You know that home buyers, particularly first-time buyers, can
Potential home buyers are seeking information on everything from property details to the buying process. When they come to your agency for help, responsiveness is key with the best real estate text messages. Nearly 80% of today’s buyers expect real estate agents to respond to inquiries within a day and over 40% of them want
Successful alumni fundraising initiatives start with engaging your donors in a conversation. Colleges and text messaging go hand in hand to engage alumni via SMS messages. Since the majority of your alumni use text messaging every day, it’s a natural way to begin and continue a conversation with them about your institution, your plans for
How do you get your students’ attention when they’re running between classes, studying, enjoying life and generally busy as bees? Colleges and text messages go hand in hand. Unlike email, text messaging for Higher Ed can and will get your students’ attention so you can share information, events, and more with them. Let’s face it.
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