Sending your customers surveys via text messaging gives you a natural, convenient way to learn more about your customers’ experiences with your service organization, your product offerings and your company in general. Messaging is an intuitive conversational medium your customers use every day. When you ask your customers about their experiences, their perceptions, and their
Even though SMS Messages for business has been in play for years, it’s surrounded by myths and misconceptions. Some of the objections we hear include: Smartphones are personal devices. No one wants brands to text them. This simply isn’t true. Companies using messaging find that a solid majority of their prospects and customers want to
Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations prefer it to other forms of communication. We hope that providing you with the A to Z on conversational
SMS messages and texting is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends or family. An advanced messaging platform is a business tool that requires a strategy for your
SMS messages in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them transactional communications. But messaging can have much more impact as a conversation. Most transactional messages are push messages sent out based on triggers
A successful loyalty program is one that makes the overall brand experience better—as perceived by your customers. There’s significant opportunity to drive business growth, retention and customer satisfaction through loyalty programs as only 22% of Members[1] felt their experience was better than non-Member customers. Only 29% felt the program made their experience with the brand