As 2021 winds down, many of us are contemplating our jobs, our communities, our friends, and our lives. Fortunately, we have access to thoughtful, interesting, funny people who have recorded TED talks about the “ah-ha” moments in their lives. Take a few minutes and spend time with speakers who can offer a new perspective –
Are you frustrated because your customers or clients or patients or applicants seem to be ignoring you? You’re not alone. Many different organizations – companies, healthcare systems, financial institutions, higher ed, just to name a few – need to communicate with the people they serve. But the people they serve aren’t responding to phone calls,
One of our team members recently woke up to an early-morning disaster – her coffee maker had died during the night. No coffee. Only flashing numbers on the display. She immediately contacted the manufacturer. Here’s what happened: The company asked for proof of purchase. She found her Amazon receipt and sent it. They asked what
If you’re like most people, you’d like to create some balance between home and work, but work takes more than its fair share of your time. We think that text messaging could help you manage your work life better while making it easier to reach your customers. Think about how you’re contacting your customer now.
One of our team members recently had carpet installed in her home. The new carpet is beautiful, but the installation experience was a nightmare. Her tale of woe included missed phone calls and lost emails while she was trying to schedule installation and a costly miscommunication on the day of installation. She had a really
Everybody likes to think they’re special. Your existing customers, for example. They are special, and they are the bedrock of your business. Research from Small Business Trends found that 65 percent of a company’s business comes from existing customers. And, they found, long-term customers spend 67 percent more in months 31 to 36 of their
If you’re thinking about adding text messaging to your marketing campaigns, you might be overwhelmed with the number of platforms your clients may use to receive short-message-service (SMS) or multimedia-message-service (MMS) messages. People in different parts of the world use a variety of platforms. WhatsApp is the most popular service in India, while most users
When the General Data Protection Regulations hit the streets in the European Union in May 2018, the reaction around the world was mixed. Some large multinational corporations took the new requirements seriously and restructured their data collection and storage processes. Others, particularly smaller companies that didn’t have much business in the EU, simply continued with
It’s a circular problem. You can’t send text messages to prospective customers until you have “express written consent.” And you can’t reach out by text to gain express written consent. So how can you stay compliant but still attract customers, clients or patients to your text marketing campaigns? We’ve got tons of suggestions. But first,
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