Can a relationship last if it’s one way? Relationships deepen when both sides get to know each other better. It takes connected conversations to create the level of engagement needed to convert prospects into customers and keep them coming back for more. One channel limits your possibilities where an a multi-channel approach to lead nurturing
When it comes to service, customers want results—and they want them fast. That’s why a SMS tool for call centers can make all the difference. Research from Marketing Strategies International found that 46% of consumers prefer texting for customer service over phone or email. For millennials, this percentage preferring text for customer to business communications
Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them
Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There’s a problem though. As more email has been sent, inboxes
Consumers are putting the pressure on sellers for real-time responsiveness via SMS messages. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now want help and information from sales reps through more interactive digital and mobile channels,
Though SMS is not a new technology, it’s experiencing a renaissance as the most used function on smartphones worldwide. The largest generation is the world—millennials—prefer it over any other form of communication for interacting with the brands they love. Using SMS for customer service can help you build better relationships, increase customer lifetime value, and
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