Of consumers asked, 59% said they have higher expectations for customer service now than they had a year ago, according to the 2018 State of Global Customer Service Report. And when asked if the process of engaging with customer service to get questions answered is getting easier, only 39% said yes. Using a SMS tool
Consumers want to do business with companies they trust and relate to. Text messaging via nurturing campaigns helps you create relevant moments (interactions) that build trusted relationships and drive revenue. This article is part of our Become a Textpert series designed to help you kickstart your messaging expertise. Defining Nurturing A nurturing campaign is a
The timeframe expectations for customer response are shrinking. If your customer must wait endlessly to be heard on calls and then has to repeatedly explain the issue to different service agents every time he or she calls, they lose confidence in you. That’s when they look for an alternative. SMS messages offer the fastest time-to-response
Conversational text messaging brings a lot of value. Whether you’re focused on marketing, sales, or service initiatives, messaging has proven to deliver higher engagement and conversions than other communication channels. Even better, consumers across all generations prefer it to other forms of communication. We hope that providing you with the A to Z on conversational
Prospects and customers are more elusive than ever. As the volume of communications goes up, they’re adopting more tools to block out brands competing for their attention. DVRs make it easy to skip TV ads, Caller IDs enable us to skip calls from unknown numbers, Ad Blockers help us avoid online ads, email inboxes have
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