The Ultimate Beginner’s Guide to Marketing with Text Messaging

Is text messaging the missing key to your multichannel marketing campaigns?

It’s likely that your answer is yes – especially if your audiences aren’t responding to emails, phone calls, voice mail or direct mail. Sadly, those marketing channels just aren’t as effective as they used to be.

It’s nobody’s fault, but it is an indication of how the world is changing. That’s why text messaging campaigns could be the communication channel you should add to your marketing mix.

Messaging is useful in almost all industries because every business needs to interact with its customers. Positive interactions are critical to engaging customers, understanding their needs, and keeping them loyal to your brand. Engaged customers can lead to higher sales, more applicants, more qualified buyers, stronger leads, and better attendance.

This whitepaper outlines how you can get started with conversational messaging as part of a multichannel marketing campaign.