How the SMS-Magic Mobile App keeps you closer to your customers.And ahead of your competitors!

Covid-19 has made priorities clearer. Things that don’t matter to us are now blurred in the background. And things that matter enjoy a place in the palm of our hands – right on our smartphones’ home screen.

Consider two clear patterns we see around us today:

ONE – Your customers’ world is dominated by a handful of messaging platforms like WhatsApp, Facebook, and SMS. These apps help us perform all kinds of everyday tasks, even business-to-customer interactions. According to research, 55% of consumers want to communicate with a business using messaging apps.

TWO – Your on-the-move employees chiefly depend on their smartphones for work-related activities. These are your on-field sales and marketing agents, customer care agents, store workers, service technicians, insurance agents, wealth advisors, and so on. They may be away from their computers but need to stay in touch with your customers and colleagues through mobile phones. And need to offer everyone a personalized experience at all times.

Now take a scenario. Customers want to contact your business via WhatsApp. But the customer service representative is not available on WhatsApp. It makes life difficult for customers. They may have to download an unfamiliar app or call up your customer service number. Either way, you have made the customer feel irritated.

Take yet another scenario. Your service representative goes out of his or her way to help your customers over, say SMS. But they have to manually sync back every detail into the official CRM tool, say Salesforce or Zoho. Here, you have made life difficult for your customer reps. And remember, they are anyways short of time and patience.

SMS-Magic Mobile App gives you the best of both worlds. It lets you engage your leads and serve your customers within tools like SMS, WhatsApp and Messenger. Plus, it keeps the data and the conversation threads in sync with your CRM records.
Thus, you can provide a better experience to your customers and representatives every time they connect. Below are five specific ways SMS-Magic Mobile App helps your customers and your CRM users.

5 ways SMS-Magic Mobile App improves your sales and customer lifecycle experience:

1. It works as a messaging extension of your CRM tool

SMS-Magic Mobile App lets your agents access CRM records from their device. They can start and tag conversations with any lead or customer anytime, anywhere. Every user activity on SMS-Magic Mobile App gets automatically logged in your CRM tool. And you maintain a centralised database for reference and tracking.

2. It works across WhatsApp, Messenger, and SMS

SMS-Magic Mobile App combines customer messages from three critical channels of WhatsApp, Facebook Messenger, and SMS into one inbox. It makes things simpler for your agents. And it reduces the effort customers have to make to get in touch with you. As a result, you improve your lead-to-customer conversion rates and customer satisfaction scores.

3. It notifies your stakeholders in real-time

You get different types of incoming messages. People respond to a campaign you ran, or someone enquires about your services from your website. In such cases, you want your agents to respond instantly. With the SMS-Magic Mobile App, you can make that happen. It alerts your reps about incoming messages through push notifications. And it provides them all the insights they need to jump into the conversation. It also allows them to respond comfortably from their smartphones.

4. It lets your reps coordinate with each other

You get different types of incoming messages. People respond to a campaign you ran, or someone enquires about your services from your website. In such cases, you want your agents to respond instantly. With the SMS-Magic Mobile App, you can make that happen. It alerts your reps about incoming messages through push notifications. And it provides them all the insights they need to jump into the conversation. It also allows them to respond comfortably from their smartphones.

5. It supports emojis and rich media such as images and videos

The SMS-Magic Mobile App lets you use emojis, live camera clicks, jpegs, pdfs, and more. These make for richer customer experience. Consumers can easily share information critical to the discussion. They can get across their needs to you more promptly. The mobile app allows you and your customers to go beyond the ‘text’ in communicating your thoughts. And it enhances the quality of interaction.

Conclusion: off desk, but at work…

In this age, on the heels of communication, work is becoming truly office-less & now even desk-less. The SMS-Magic Mobile App brings a unique customer messaging experience to your on-the-move employees. It’s CRM-driven. And it is multi-channel. It goes a long way in making your employees’ lives easier & jobs more rewarding. What’s more, it delights your customers & gives you a strong edge over your competitors.