When the General Data Protection Regulations hit the streets in the European Union in May 2018, the reaction around the world was mixed. Some large multinational corporations took the new requirements seriously and restructured their data collection and storage processes. Others, particularly smaller companies that didn’t have much business in the EU, simply continued with
It’s a circular problem. You can’t send text messages to prospective customers until you have “express written consent.” And you can’t reach out by text to gain express written consent. So how can you stay compliant but still attract customers, clients or patients to your text marketing campaigns? We’ve got tons of suggestions. But first,
Do you know what customers want from your company? And by customers, I mean the people who buy goods or services from you, regardless of what you call them – customers, clients, patients, applicants, students, or anything else. Davidson, a brand and communications agency, answered the question: “Beyond intuitive design, customers are looking for brands
When a customer opts out of your messaging campaigns, can you be sure you won’t send messages to them ever again? Can you prove it? Seemingly simple requests, like a request to opt out of communications, can sometimes have expensive consequences. Fines for illegal text messages can range from $500 per text to $1,500. If
Have you noticed all the promises messaging companies have been making about how easy their product is to use? One reviewer we saw recently said he was delighted when he set up a new messaging service and could send a text message to his own phone. We’re delighted for him, too, but we wonder if
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