When a vendor says they have SMS delivery reporting, it doesn’t guarantee that your messages are always received by your recipients. In fact, as we’ve been discussing, it’s the carriers’ rules, your messaging content, volumes, speeds and other factors that determine deliverability. Luckily, that doesn’t mean you’re at a carrier’s mercy. There are actions you
Last November, dozens of people received text messages that were originally sent to them in February, but weren’t delivered when originally sent. The senders never knew that the messages weren’t received, and the recipients who got the texts months later were confused. One even received a text from a friend who was now deceased, obviously
So you just hit ‘send’ and now your SMS message is on its way to your prospective buyer, right? Well, not always. Just like email, messages are subject to SPAM filters. Whether your SMS message is actually delivered is additionally subject to a variety of restrictions and rules that vary from carrier to carrier and
By now, it’s well-known that text messaging is a powerful way to connect with customers. But there is still confusion on exactly how business text messaging works. We hear a lot of questions about how to use an SMS delivery report. The first thing we have to explain is that the delivery report may not
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