In last week’s blog post we covered the importance of making sure your text-messaging strategy includes industry-specific content. This week we are highlighting how personalized and relevant SMS messages provide even better experiences for your audience, increase engagement and lead to more successful messaging programs in general. These days, personalization is much more than just
Regardless of industry, one of the highest priorities for businesses is connecting to and communicating with their audiences. Whether that’s reaching out to segments for marketing, interacting 1-on-1 with sales prospects, or responding to customer requests, the challenge remains the same: to get the right message to the right people, at the right time. SMS
To meet the demands of today’s customers, many contact centers are investing in a SMS tool for call centers to balance operational excellence with service excellence. Conversational messaging is one technology that helps contact centers achieve that balance, while giving customers what they want. Customers want to be heard. But they also want to experience
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