Can a relationship last if it’s one way? Relationships deepen when both sides get to know each other better. It takes connected conversations to create the level of engagement needed to convert prospects into customers and keep them coming back for more. One channel limits your possibilities where an a multi-channel approach to lead nurturing
When it comes to service, customers want results—and they want them fast. That’s why a SMS tool for call centers can make all the difference. Research from Marketing Strategies International found that 46% of consumers prefer texting for customer service over phone or email. For millennials, this percentage preferring text for customer to business communications
Technology keeps advancing, making it easier for consumers to browse, research, buy, and communicate with companies wherever and whenever they want. Marketers need to evolve to continue to meet customer expectations with SMS messages. Salesforce’s State of the Connected Customer report finds that two in three customers want companies to interact and respond to them
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