Marketing automation has allowed both B2C and B2B marketers to get more value from email marketing. You get to educate your audience in an ongoing fashion, even as you capture more in-depth data and insights into why people view and respond to your content. There’s a problem though. As more email has been sent, inboxes
Consumers are putting the pressure on sellers for real-time responsiveness via SMS messages. Your customers are demanding fast, frictionless buying experiences. They expect the brands they interact with to deliver. Just as they expect service to include digital self-service, they now want help and information from sales reps through more interactive digital and mobile channels,
Though SMS is not a new technology, it’s experiencing a renaissance as the most used function on smartphones worldwide. The largest generation is the world—millennials—prefer it over any other form of communication for interacting with the brands they love. Using SMS for customer service can help you build better relationships, increase customer lifetime value, and
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