In the healthcare industry alone, missed appointments cost providers more than $150 billion every year in the United States. Imagine the toll if you add on missed appointments for salons, car repairs, meeting with investment advisors and more. When asked, 60 percent of respondents said that getting a text remindervia SMS messages would make them
All businesses struggle with getting prospects and customers to pay attention to their communications. Blasting an email to share an important announcement doesn’t have much impact, even if it does get found in their inbox. Contrast that with a 90% read rate for SMSd messages—usually within a minute or two. This article is part of
Businesses that want to develop trusted, engaged relationships with their prospects and customers are finding that SMS messages are growing in preference as a communications channel. But business texting is not the same as shooting a message to a friend on your smartphone. The first step to trust is gaining your audience’s consent to message
Consumers want to do business with companies they trust and relate to. Text messaging via nurturing campaigns helps you create relevant moments (interactions) that build trusted relationships and drive revenue. This article is part of our Become a Textpert series designed to help you kickstart your messaging expertise. Defining Nurturing A nurturing campaign is a
Your financial services clients want to know they can reach out to you and get a response, whenever they need one. That’s why they so often send quick text messages to ask a question or make a request. A recent study by J.D. Powers found that 80% of Americans text regularly, but only 10% of
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